Andrew Wirth, known to friends as Andy, is the President and CEO of Squaw Valley Ski Holdings, a position he has held since August 2, 2010. As President and CEO, Wirth is responsible for the smooth operation of both the Squaw Valley and Alpine Meadows ski resorts located in Olympic Valley, California. To ensure his employees make the resort’s guests stay a memorable one, Wirth went on UNDERCOVER BOSS, a show on the CBS Television Network, where he worked with a terrain park crew and taught a children’s snowboarding class.
More than half-a-million people visit Squaw Valley each year to prove their worth on some of the steepest and most challenging terrain in the nation. Five peaks and an advanced lift system draw crowds, as do Wirth’s changes after he took over as CEO. He focused on providing exceptional customer service, even bringing in a ski-in/ski-out Starbucks. Skiers approved Squaw Valley underwent a complete overhaul under Wirth’s leadership, which sparked a plan for an even larger change.
Although Squaw Valley is already one of the nation’s largest ski resorts,Andy Wirth is spearheading a 25-year expansion project, which is awaiting final approval from the county commission. While Squaw Valley offers highly regarded ski terrain, Andy Wirth wants to upgrade guest facilities to include more motel rooms and an indoor water and adventure park. Improvements would make Squaw Valley even more of a draw, which falls right into Wirth’s goal of making the region a top tourist destination in the competitive mountain destination marketplace.
North Lake Tahoe has a tourism-dependent economy, and Andy Wirth’s sweeping Squaw Valley expansion plans will create approximately 1,400 jobs and bring millions per year in tax revenue for Placer County.
The Reno-Tahoe Regional Air Service Corporation (RASC) recently announced that Andy Wirth will take over as Chairman and President of the RASC. Wirth’s main responsibility is to attract new flights to the Reno-Tahoe International Airport by promoting the region as a premiere, year-round tourist destination. Learn more about Andy Wirth: http://www.cbs.com/shows/undercover_boss/photos/1000242/season-4-episode-11-sqauw-valley/
Nothing will deter Andy Wirth from his goal of promoting Lake Tahoe, not even Mother Nature. The drought in California will not change anything at Squaw Valley; the resort invested in state-of-the-art snow manufacturing technology. Wirth also positioned the resort a summer destination, where events and activities attract guests year-round.