Category Archives: Music Industry

Key career and business principles with Alex Pall.

Alex Pall is a member of the Dj duo Chainsmokers, Chainsmokers have brought a new sound to the music industry. Their career journey began when they were introduced by their manager at a gallery in New York. Alex Pall has always loved music and even started Djying at a tender age.

In their journey, Alex Pall and Andrew Taggart have gained experience and learned some key lessons on how to run a business, especially in the music industry. Some of the essential lessons include;


Believe in yourself, Alex Pall worked as a Dj for a while. He, however, did not have so much confidence that his passion and hobby would turn out to be a good career. Alex then noticed that music was all around him and this triggered him to make the bold step and turn his passion into a job. This decision has not disappointed.


Andrew Taggart on the other hand was made fun off while in college, Andrew enjoyed electronic music and his collegues in college made fun of him. Drew did not focus on the negativity, he, however, pursued his passion for music. It is therefore vital to believe in yourself no matter what other people think. If something makes you happy and brings positive change in society, then go ahead and pursue it.


Marketing, in any business lesson one of the major things one is required to understand and put into practice is marketing as well as branding. For your business to succeed, it needs to be known by many people. And Alex and Andrew have put this lesson into practice. One of the platforms the duo has used as a marketing tool is social media, the other tool they have incorporated are tours. The two in previous years have visited several countries with the aim of reaching out to their audiences as well as attracting more listeners. This has been a helpful tool in developing their career.


Understand your audience, in music it is essential to understand your audience. Alex Pall and Andrew Taggart have made it their aim to ensure they understand how their fans relate with their music. This has helped the duo connect more with the listeners.


Identify your strength, the music industry has changed, and for one to remain relevant, it is crucial to identify your strength. Work on projects you are confident about. For the Chainsmokers, working on electronic music is one of their strengths, and this is evident from the success in their career.