Category Archives: Inspirational Women

Doe Deer: Beyond The Makeup Brush

Beyond the brightly colored hair and makeup, Doe Deer is among the top inspiring women entrepreneurs. The Russian born makeup guru moved to New York at age 17 with dreams as bright as her lipstick of becoming a musician. Doe Deer credits a lot of her success to her early days of being in a band, such as learning how to market and actually appreciating when people show for events. While in New York she also graduated from FIT Fashion school, so despite starting in music and songwriting, she was no stranger to makeup and fashion.

Doe Deer not only rocks bright hues, she also encourages her employees to do so as well. She believes that all workplaces should be more accepting of how people choose to express themselves. Makeup, in Doe deers opinion, is not just to conceal imperfections, but an extension of who you are, no matter how unique. She strives to create the brightest and most outrageous colors for her customers, who she refers to as Unicorns. As the “Queen of the Unicorns”, Doe Deer defines her unicorns as individuals who were born different, are aware that they were born different, and are not afraid to show their uniqueness.

Being a Unicorn, Doe Deer noticed the lack of bright colored makeup that she gravitated to available on the market, so she began making her own. In 2008, her line of brilliant hued makeup was launched as Limecrime. The name was taken from her ebay account she created in 2004 in which she evoked her favorite color combined with a clever rhyme at the time. Doe Deer notes how perfect the name fits her line being that the colors are so bright they could almost be illegal.

Aside from being talented with a makeup brush and a creative with color, Doe Deer is quite the business woman. She has worked endlessly to provide quality makeup to be sold in the digital world, while most were still relying on the makeup counters. Doe Deer prides herself in making sure all her products are animal cruelty free and certified not only by P.E.T.A. but also Leaping Bunny, which has much stricter criteria to be certified. She also employs women and minorities in her company and support women empowerment and entrepreneurship. Doe Deer not only a role model in the fashion and beauty world, she also sets forth a great example and positive image for other women looking to follow a dream. Learn more:  https://www.savoirflair.com/beauty/288147/doe-deere-morning-routine

 

Lime Crime: Doe Deere Reinvents Makeup With Modern Edge

A great businessperson plans carefully, and when the opening is there, they strike.

That’s exactly what Doe Deere did when she founded her Lime Crime makeup brand in 2008. The giant cosmetics companies like the Revlons and Cover Girls had dominated the beauty landscape for decades, telling women about the shades and type of makeup they could wear. There were beauty rules to play by and not much in the way of variety.

Doe Deere spoke with GuestofaGuest about the challenges of being an entrepreneur. She always had the spirit; at age 13, she was selling temporary tattoos to her classmates and making it a successful venture.

The Russian-born businesswoman moved to New York City at age 17, and that is when her business skills began developing. She tried her hand at a variety of creative careers, selling clothing on Ebay and joining a band where she met her Lime Crime business partner/husband.

Doe Deere had always had fun with makeup, hair color and fashion. She believes the three make up a person’s image and should be as expressive as one wants to be. For her, strong colors matter in all three areas.

She couldn’t find vibrant makeup in New York City; there wasn’t much of it out there at the time. That’s when Doe Deere had that “lightbulb moment.” She would establish her own makeup brand that offered playful, modern cosmetics. That’s the kind she wore, and she hoped it would be the type of makeup the world was waiting for. Learn more: http://yourbeautycraze.com/doe-deere-helps-wayward-cats-kitty-bundles/

Doe Deere decided to sell her beauty line on e-commerce and in a few well-known brick and mortar outlets. She also made her presence known on social media sites, and her intelligence with computers and the internet only strengthened the brand building she embarked on.

Lime Crime started out of the gate with a bang, and it’s been a steady climb that has already created a cult favorite status. The makeup is unusual and plays on a fantastical concept. The palettes feature gorgeous, highly pigmented shades in colors that go beyond the rainbow. Glitter and iridescence are often present, and the sexy eyeshadows and lipsticks are “up close and personal.”

You cannot ignore Lime Crime cosmetics; their rareness is noticeable and alluring to the modern woman and man.

Doe Deere has become more than just the brand, and she often advises young entrepreneurs to become hands-on with their companies. She creates new makeup, collaborates with the company’s lab chemist, sits in on meetings and shares a great relationship with her employees.

Lime Crime is now based out of Los Angeles, California and is a proud certified vegan and cruelty-free makeup brand.