Beyond the brightly colored hair and makeup, Doe Deer is among the top inspiring women entrepreneurs. The Russian born makeup guru moved to New York at age 17 with dreams as bright as her lipstick of becoming a musician. Doe Deer credits a lot of her success to her early days of being in a band, such as learning how to market and actually appreciating when people show for events. While in New York she also graduated from FIT Fashion school, so despite starting in music and songwriting, she was no stranger to makeup and fashion.
Doe Deer not only rocks bright hues, she also encourages her employees to do so as well. She believes that all workplaces should be more accepting of how people choose to express themselves. Makeup, in Doe deers opinion, is not just to conceal imperfections, but an extension of who you are, no matter how unique. She strives to create the brightest and most outrageous colors for her customers, who she refers to as Unicorns. As the “Queen of the Unicorns”, Doe Deer defines her unicorns as individuals who were born different, are aware that they were born different, and are not afraid to show their uniqueness.
Being a Unicorn, Doe Deer noticed the lack of bright colored makeup that she gravitated to available on the market, so she began making her own. In 2008, her line of brilliant hued makeup was launched as Limecrime. The name was taken from her ebay account she created in 2004 in which she evoked her favorite color combined with a clever rhyme at the time. Doe Deer notes how perfect the name fits her line being that the colors are so bright they could almost be illegal.
Aside from being talented with a makeup brush and a creative with color, Doe Deer is quite the business woman. She has worked endlessly to provide quality makeup to be sold in the digital world, while most were still relying on the makeup counters. Doe Deer prides herself in making sure all her products are animal cruelty free and certified not only by P.E.T.A. but also Leaping Bunny, which has much stricter criteria to be certified. She also employs women and minorities in her company and support women empowerment and entrepreneurship. Doe Deer not only a role model in the fashion and beauty world, she also sets forth a great example and positive image for other women looking to follow a dream. Learn more: https://www.savoirflair.com/beauty/288147/doe-deere-morning-routine