Category Archives: Female CEO

Fabletics Goes From Online to Brick and Mortar

You have probably heard of Fabletics and wonder what the deal is with this company and why they are doing so well. You might also have heard they are opening some stores for customers to get the most out of their experience.



The way Fabletics works online is that you set up an account and get a new outfit sent to your home every month. Then you can wear them for your exercise needs. The great thing about it is you can wear them whenever you want. They are so comfortable you may not want to wear anything else. The online option is great if you are not anywhere near the big cities you might find the stores they are now opening.


Another reason you might want to get your clothing online is you might be in an area that won’t let you get to the store very often. You may live in a small town that doesn’t that access to high quality exercise clothing. That may be part of the reason you should try Fabletics.



Another place you may find Fabletics is in the stores they are opening in several of the large cities. These stores offer you the same clothing that you get online, but also give you the option to try them on and to walk out with them if you want. The stores are a great place to find the best styles you may want to try but are not sure about how they will look on you. If you can see them you might decide they are right for you. That’s why it’s important to try them first.


There are a lot of options for exercise clothing you may find. The best thing you can do is to get the Fabletics you want so you know you are getting the best quality clothing you can for the best money you can. This way you will know you have access to the best exercise clothing you can find and the best styles. The last thing you want is to not get great clothing because you didn’t do your research.

The Global CEO of CP+B, Lori Senecal

In March 2015, Lori Senecal undertook the role of global CEO of MDC Partners Agency CP+B. During this time, it was a new role within the agency. Before that, she had the role of the President and CEO of the company, a position she continued to hold as the global CEO. She has been fruitful in ensuring that the organization can become a global agency, all this has been achieved by making the company nimble and flexible like most entrepreneurial start-ups.

Back in October 2015, a few months after she got the role, she managed to land American Airlines. She was able to snag away the account from their competitor TM advertising with whom the Airlines had worked with for almost 25 years. She has continued to assist in developing the agency and ensuring that they can also gain some leadership team which will have the role of coming up with the company’s future strategies.

In a report by Adweek, since the company has ten offices, the leadership team is assisting in ensuring that all of these offices are taken care of to the liking of the management. Danielle Aldrich is amongst the members of the leadership team, and she has been elevated to being the president of CP+B Boulder and Los Angeles, which joins to form CP+B West. This elevation of the regional leaders has brought about seamless sharing of resources across the offices, thus bringing about more creativity and talent. More so, they have been able to uncover most of the toughest business challenges.

About Lori Senecal

Lori Senecal has been able to build her career as the president and CEO of CP+B; furthermore, her new role as the global CEO has catapulted her to better levels in which she has brought about change to the company.

She is a leader and focused on impacting change within a company. Lori has been able to assist the agency to be among the Creativity Innovators of the Year. Through all this, she has been able to build her career. Before being the President of the agency, she served as a CEO and Global Chairman of KBS.

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