Category Archives: Fashion

Fabletics – A revolution in the active-wear industry

Kate Hudson went from being an amazing actress and American sweetheart to becoming a great businesswoman of our times. She took the activewear industry and turn it around using online marketing tools for the Fabletics brand benefit.

 

Buying a Fabletics piece of activewear means more than just wearing activewear. It means that you are part of a community that takes care of you and keeps in mind a balanced lifestyle for you. More than your membership, you become part of an amazing family that cares about its customers’ education and always strives for excellent customer experience.

 

What is Fabletics’ key to success?

 

Reverse Showroom, amazing looks, and comfortable styles!

 

In a world where it seemed like every customer was going to a store to see what they liked, and then went to an online store for a better price, Fabletics has implemented a reverse showroom style. This means that as a consumer, you are able to browse styles at the online store, and then visit your local stores for final fittings and purchases when needed.

 

The key to their success is being able to offer their clients both elements, online and offline, in their shopping experience. That’s why between 30-50% of consumers are joining Fabletics online and walk into a store as a member. While 25% of them become members of the store after their first visit.

 

When you complement this with fabrics that feel great on your body and styles that everyone wants, you get yourself a successful activewear brand!

 

What can I do with the pieces that I love at the store but want to buy later?

That is one of the best parts about visiting a store. While trying on different styles in your fitting room, you can keep those items in your online shopping cart. This way, they can make a final decision later after leaving the store.

 

Is Fabletics strong enough to take on Amazon?

 

While Amazon continues to gain territory on all online shopping departments, Fabletics is offering their consumers a more personalized experience that they can enjoy online and offline.

 

Fabletics’ collections bring in different celebrities allowing consumers to relate more with to the brand. For example, Demi Lovato’s latest Fabletics collaboration. If Demi loves it, her fans will love it too!

 

More than athletic wear, Hudson created this activewear line thinking that you can dress up her styles while still feeling comfortable and chick when wearing them.

 

Working out makes you feel better thanks to all the endorphins we release, and one thing that will make you even happier is to look amazing while those endorphins get released!

How Whitney Wolfe Controls the Dating App Market

There are some entrepreneurs that start their careers very early in their lives. This is the case of the founder and CEO of Bumble, one of the biggest dating applications in the world. Whitney Wolfe, as she is called, is also releasing BumbleBFF and BumbleBizz.

If you have never heard of Bumble, you are either in a stable relationship, or you don’t have lots of contact with teenagers.

Bumble is one of the biggest dating applications in the world, and it has a very different catch from the other competitors in the industry. Bumble has another approach. In this dating app, ladies are always the ones who contact the boys, and not the contrary. This, at first, was the idea behind Whitney Wolfe’s decision to create Bumble, but it has so much more.

Bumble has received critical acclaim, and the catch of having the girls making the first contact has really stood out the app above the competition. After all, there are hundreds of dating apps in the Apple Store and for Android, but both of Whitney Wolfe’s creations have stood up above all other applications.

After Bumble’s release, she also founded BumbleBFF for making friends and BumbleBizz for finding jobs.

These simple concepts have rewarded Whitney Wolfe with high praises and millions of dollars for years.

Being the American entrepreneur and successful innovator that she is, she has even been nominated among the 30 most important women under 30 in Tech, in the year of 2014. She is also considered one of the most influential women in the dating applications market, as she has changed the industry forever. At the same time, in 2017, Whitney Wolfe was also nominated in Forbes’ list, 30 Under 30, a list that highlights the deeds of thirty people in many industries who have achieved high success before their age of 30.

Bumble nowadays has more than 10 million users, and it is one of the most used applications for cellphones in the world. It has many downloads, surpassing other dating apps like “Hot or Not” by a significant margin. It is a free application that has strikingly high-scores.

Bumble, her creation that was launched in 2014, is not alone. Whitney Wolfe has also initiated BumbleBFF, which can be used to find friends and not romantic partners, while there is also BumbleBIZZ, which is a different take on the Bumble application. BumbleBizz can be used to find jobs and opportunities regarding careers.

It is safe to say that Whitney Wolfe has changed this industry forever.