The use of sentient AI and eCommerce developers is on the rise, and for good reason. With sentient AI it is becoming simpler than ever to get to know customers whether you have just recently launched your eCommerce shop or if you have been in business for years. Understanding the benefits of eCommerce personalization through sentient AI is not only a way to attract new customers, but it also builds an even stronger and more trusting relationship with past shoppers and loyal subscribers of your brand.
Share Relevant Products and Services to Individual Customers
Having the option to automatically display and share relevant products and services to individual customers browsing your website is highly recommended when looking to keep consumers back for more. The more personalized you are able to make their recommendations, the more an individual is likely to feel “heard” and understood by your brand. Sentient AI takes the guesswork out of which recommended products it should show for each of your customers based on browsing history and previous purchases (or carts).
Offer Discounts to New or Loyal Customers
Using sentient AI is another way to offer discounts to both new and loyal customers of yours. If you have a returning customer who has purchased from your company in the past, sentient AI is capable of showcasing additional discounts that may not be available to new browsers or the general public. By providing loyal customers or new users with discounts, keep them interested in your brand, improve your brand’s reputation, and increase return visitors and conversion rates.
Provide Deals to Repeat and Frequent Shoppers
Offering deals and coupons to repeat customers or shoppers who frequent your website often is another way to stand out from the competition. Having your sentient AI system say “thank you” to users who have shopped with you before shows that your brand appreciates loyalty and encourages individuals to shop with you again. In addition to using eCommerce personalization on your official website, it is also possible to reach past shoppers via custom email campaigns you automatically send.
Implementing sentient AI with your eCommerce website allows you to focus on other aspects of growing your business and online presence, rather than manually changing and updating recommendations or tracking data. With sentient AI, personalizing your customers’ eCommerce experience is a way to stand out from the crowd and truly allow your brand to shine in any industry you represent.