Fast Company tracks companies that are moving fast. Evolution of Smooth fits the bill in every way. This a company that sells a million units of lip balm a week. It is also the company that gets the attention of a lot celebrities. People are buzzing about this product on social media, and there seems to be a lot of new customers that are taking interest in what this company has to offer.
The majority of people that are buying these products are millennials. This is the new generation of consumers that are looking for more from their lip balm. ChapStick has been around for a long time, but the Evolution of Smooth represents interesting change. This is the company that has managed to survive and even dominate simply by presenting a new spin on something old. Lip balm went from being something that people used occasionally during the winter months to being as popular as lip gloss with young girls. Facebook and Twitter pages for the EOS lip balm went up. Thousands of people would post comments on their favorite flavors. A buzz would started to circulate on the Internet that had never been witnessed for something like a lip balm product. This was very interesting to see. To learn more, visit the evolutionofsmooth website and Linked In page (https://www.linkedin.com/company/eos-products-evolution-of-smooth-).
People have continued to support EOS because this company is among the best in the industry. It has continued to be a dominant player in an industry that was once known for ChapStick only. This was the clear leader for many years, but the rivalry has started. People have choices now. They can decide on the limited ChapStick flavors or introduce their lips to the bountiful flavors of Evolution of Smooth products on eBay. For most millennials the choice doesn’t seem like a choice at all. For many, EOS is the clear winner.