Category Archives: Banking

Luiz Carlos Trabuco’s History And How He’s Helped Build Bradesco

Luiz Carlos Trabuco is one of the most easily recognized people in the Brazilian banking industry, having led Banco Bradesco through the past eight-plus years without missing a proverbial beat. Mr. Trabuco is famous in the financial world for leading the push to purchase HSBC Brazil’s banking operations, the deal finally completed in the first few months of 2016 for an astounding $5.2 billion. Luiz Carlos Trabuco shared with media that he considered the takeover for several months, his first ideas spawning around November of 2014. The perfect storm of Bradesco having plenty of excess capital to pay the $5.2 billion, executives to appropriately respond to renovations and upgrades, and being the second-largest bank – behind only Itaú Unibanco – in the nation of Brazil.

Mr. Trabuco was born on October 6, 1951, in the formerly small city of Marília, having quickly grown in size thanks to the bustling commercial activity occurring there from what the very first branch of Bradesco did for the area. After attending college more than five-plus hours’ worth of highway traveling from Marília, having planned to not move back to his place of birth, did so to obtain a job at Bradesco – but not so fast, Mr. Trabuco went to college first.

The first postsecondary institution Luiz Carlos Trabuco attended was the FFLCH at USP, or the Faculty of Philosophy, Letters, and Human Sciences of the University of São Paulo. He earned a degree in philosophy there, then worked towards a graduate degree at another university in the same city. His second college degree, the equivalent of a master’s in today’s educational realm, featured a major in Socio-Psychology. This certificate was obtained from the Foundation School of Sociology and Politics of São Paulo.

Trabuco’s attendance of the University of São Paulo likely helped him land initial jobs with Bradesco in measures of leaps and bounds, not inches or centimeters. The USP, short for the University of São Paulo, is consistently ranked as one of the top universities in the nation of Brazil, providing students like Luiz Carlos Trabuco skills to effectively interact with others in the workplace, at meetings, and other things related to one’s field of work.

Now that Mr. Trabuco had earned a high school diploma, undergraduate degree, master’s certificate, and ample time to age into a mature, fully grown young man, he was ready to search for a “big boy” job. After he put out applications towards a number of job openings, he found that Bradesco was hiring – better yet, Banco Bradesco was interested in him.

In 1969, Luiz Carlos Trabuco started his career in financial services off as a bank teller and clerk, providing money for withdraws from checking accounts, transferring money from one account to another, setting up automated bill payments, and, most importantly, interacting with customers and making them feel special.

With a degree in Socio-Psychology, Mr. Trabuco was great at talking with others, and got tons of practice talking to disgruntled, upset, and unfriendly customers. This experience was instrumental in preparation for difficult conversations with high-dollar executives and other people in management, allowing him to work his way – albeit slowly – towards the top of Bradesco’s totem pole.

He was named the Director of Marketing in 1984 of Banco Bradesco’s entire organization, sending out friendly, attractive messages to people watching television or reading the newspaper. Then came promotions to the Executive Director and President of one of Bradesco’s most important subsidiaries, its pension division – it’s worth noting he’d later win an award from a news agency in his short stint at the position.

1999 brought the title of Executive Vice President of the bank’s insurance subsidiary; 2003 brought President; 2009, as we all know, gave Luiz Carlos Trabuco the top spot of President and CEO.

In Pursuit of Greatness

AffHave you ever heard of a financial institution by the name of NexBank? Well, if you’re not from around the Dallas, Texas Area then you probably might not be “in the know,” but NexBank is the perfect example of organic growth in a demanding environment. Formely known as Heritage Bank, NexBank has evolved into a full blown powerhouse that specializes in mortgage, investment, and commercial services. Not only does it offer top notch services for individuals, it offers top notch services for larger corporation, middle market companies, real estate investors, institutional clients, as well as valuable services for other banking centers.

Though being a regional style bank, NexBank offer many of the same service as it’s much larger counterparts. These counterparts are known as national banking institutions, which includes Capital One, Wells Fargo, JP Morgan Chase, Citi Bank, SunTrust Bank, and many more. There aren’t too many regional banks that can compete at this level, but NexBank defies all odds. Did you know that this premier institution has an estimated $4.6 Billion in assets? That’s right! Since 2015, this is a 71% growth rate, which outperforms most of the competitions. Check out the facts below:

  • Total deposits have exceeds $3 Billion
  • $2.83 Billion in loan support
  • 2016 net income exceeds $83 Million

Each and every financial category skyrocketed upward from the previous year. NexBank’s ability to grow and evolve comes from strategic planning and John Holt has all bases covered. Holt is the CEO and President here and his winning way of thinking has boosted the banks performance. Holt has provided services as a guest panelist at the “Texas Bankers Association” Conference in New Orleans and he has been a part of Dallas’ Affordable Home Loan Program of 2016 where NexBank offered up to $50 Million in loan support. This article only scratches the surface of what this dynamic duo has accomplished, but stay tuned because there is a lot more in store.