In the ongoing battle against breast cancer, real progress has been made in the last several decades. But the war against it is far from over, and those fighting it need all of the allies that they can get. Not all of these have to be medical professionals. Celebrities from various industries have been shown to be very effective in increasing breast cancer awareness levels among the public and soliciting donations for various organizations. Actress Angelina Jolie and singer Sheryl Crow are among the high profile entertainers who have lent their names to this cause.
And now they are joined by actress/fashion designer Kate Hudson. It was announced in September that Hudson would be October’s honorary ambassador to Fashion Target Breast Cancer (FTBC). This British-based organization was founded in 1996 as a fashion-based charity to raise money for breast cancer research in the United Kingdom. Since its inception, FTBC has raised £14,000,000 with the help of fashion industry icons like Ralph Lauren, Naomi Campbell, and Kate Moss. Hudson was recruited by fellow designer Michael Korrs and in addition to her “ambassadorial” duties for the organization, has designed a special outfit for it. Part of the revenue from this athletic ensemble which includes leggings, a sports bra, and two tank tops, will go to FTBC. And as a celebrity who advocates a healthy lifestyle, Hudson seems a natural choice for this position. In addition for being a proponent for diet and exercise, she is a co-founder of the athletic clothing line Fabletics.
Founded in 2013 with partners Adam Goldenberg and Don Ressler, Fabletics offers a line of the very popular clothing and accessories known as “athleisure”. The company opened several brick and mortar stores in malls at several cross-country locations in 2015. It is projected to add seventy-five to a hundred new locations nationwide by 2020. The company offers a subscription survey for regular shoppers. These consumers first fill out a survey based on clothing preferences and lifestyle needs. The first personalized outfit costs $25. Then, for a monthly fee of $49, Fabletics will provide these shoppers with a new personalized outfit every month. Subscribers also have the option of “un-subscribing” from month to month. The subscription can be canceled at any time as well. Fabletics added a men’s “active wear” line in 2015, and added bathing suits and dresses to its collection in 2016. The line has been favorably compared in terms of style and durability to other high profile sportswear designers and has been featured in well-known fashion magazines such as Vogue.
So given Fabeltics’ rising star within the fashion industry, watchers should not only expect to see a lot of Hudson as a charity spokeswoman, but on runways as well.
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