You’ve seen the great TV spots with Kate Hudson wearing active wear from the Fabletics line she co-founded. The brand has become a leader in comfortable work-out gear, both in e-commerce and now in brick and mortar stores.
Fabletics’ business co-founders Adam Goldenberg and Don Ressler have recently announced Fabletics clothing you can touch and try on. The branding geniuses are covering all the fashionable bases, planning on adding up to 100 retail stores across the country within the next five years.
Fabletics exploded on to the active wear scene just three years ago and has swiftly soared to the top. The brand is proud of its one million VIP members located around the globe. Having a online subscription start-up is no easy feat. Many of them begin beautifully and then quickly burn out, but Fabletics has maintained its prime spot at the top.
Many would credit Kate Hudson for the brand’s growing popularity. She really wears the clothing that has her signature casual chic style all over the line on. When she’s not on the Hollywood red carpet, she’s a normal mom with two young boys living an active lifestyle. The brand’s philosophy is simple: “Live your passion.” Kate Hudson wants to encourage Fabletics members to keep moving, stay healthy and wear clothing that is affordable, looks great and offers fit and function.
Fabletics’ entire line is designed and produced in-house at the company’s large L.A. headquarters. The active wear brand is able to create numerous new styles each month and pass the savings on to VIP members. When a shopper joins subscription membership, they will save up to 50% off regular pricing and earn points towards free loyalty items. The first outfit for new VIP members costs just $25 with free shipping. Plus, VIP members can shop Kate Hudson’s closet each month and buy the actress’ favorites.
As a VIP member, the shopper always has the power to shop or not shop every month. It’s easy to opt out, too. A VIP logs into her account to click on the “Skip the Month” button by the 5th of each month, and then she won’t be charged.
If a VIP fails to take action by that window of time, then her credit card will be charged $49.95 on the 6th until she cancels.
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