Don Ressler, the Entrepreneur behind JustFab Inc. and Fabletics e-commerce Fashion Companies

Don Ressler is an entrepreneur who has founded and established many companies. Don Ressler is the co-founder and co-chief executive officer of Intelligent Beauty, Inc, and Fabletics. He cofounded and served as a chief executive officer and president of Fitness, Inc. Don Ressler also cofounded Alena Media, a multi-million venture.

Don Ressler and his counterpart Adam Goldenberg created a brand building enterprise. They gathered a team From Alena, held a series of brainstorming sessions, and founded Intelligent Beauty. Intelligent Beauty was a consumer-centered brand-building business.

Through Intelligent Beauty, DermStore, an e-commerce skin care cosmetic business was formed.  Ressler and his team also established Sensa, a weight management system. As a brand incubator, Intelligent Beauty also enabled the creation of JustFab in 2010.

JustFab Inc.
The company is based in El Segundo, Calif. It is a leading fashion subscription e-commerce company. Its members benefit from fashion tips, content, and clickable style boards that enable users to shop complete outfits. It has an experienced team of fashion consultants, who offer expert advice to clients. JustFab operates in the US, Canada, United Kingdom, Germany, France, Spain, Sweden, Denmark, and Netherlands.

The company value is estimated to be $1 billion. The company began as an e-commerce footwear company. It later started dealing in jewelry and handbags and has plans to start selling ready-to-wear attire. The company boasts of about 35 million subscribers.

JustFab on offers its members a chance to shop in a customized boutique each month. The styles stocked are uniquely chosen by fashion stylists and are selected based on current fashion trends. Most of the products cost below $40 and comes with free shipping. New members are entitled to a 50% discount on the first item they purchase.

JustFab trades on different types of products. It sells different types of shoes such as ballet flats, gladiator sandals, tall boots, and pumps. It also stocks handbags, jewelry, and latest denim styles. The company sells stylish bags designed by industry icons such as Iron Fist, Hello Kitty, and Elle &Blair fowler. In 2013, JustFab started dealing in a children’s subscription company, FabKids. Source:

For clients who always admire products designed by celebrity stylists, JustFab will enable them to buy them. JustFab has been featured on top media networks such as MTV and the Style Channel. It has also been highlighted in magazines such as Cosmopolitan, Glamour, and People Magazine.

JustFab’s products are affordable and always trendy. Its bragging rights include a clean record of maintaining high quality customer care and customer satisfaction.