Sales of Premium Dog Food on the Rise Since 2009

Gourmet food is something that many people enjoy. Meals made from fresh ingredients that have been carefully selected for both their taste and health benefits are very popular both in restaurants and at home. But people aren’t the only ones eating gourmet food. In recent times, the dog food industry has shifted from offering just bland kibble and cheap canned foods that prioritized low price over quality to having a wide range of premium nutrition choices for pets. Quality dog food isn’t entirely new. Beneful is a brand that has been offering premium dog food for several years. Their products are made from top-quality ingredients that dogs actually love to eat and that offer them many health benefits. It is the preferred brand used by dog owners who want their companion to have the best food they can find. What sets Beneful apart is that while their products are still reasonably priced, they refuse to compromise on quality just for the sake of being able to sell their food at lower prices. Their new line of wet dog food called “Chopped Blends” is made from healthy ingredients like chicken, salmon, beef, carrots, wild rice and tomatoes. It has received thousands of positive reviews from dog owners, many of who say that even dogs who are picky eaters love the taste of Beneful wet dog food. Premium dog foods are made by various companies around the country. Newcomers to the industry like Freshpet Inc., which operates out of Bethlehem, Pennsylvania, have put together innovative recipes that would look just like something people would eat themselves. Even companies that have been selling dog food for decades are now coming up with a premium line of products. These foods emphasize natural nutrition without the use of artificial flavors and colorings. According to a Daily Herald report, premium dog food sales have been growing steadily in the last few years. Since 2009, around $10.5 billion has been spent on premium dog food. This represents a growth of 45 percent in sales. Premium products currently make up over half of the entire market.